Let’s Prepare Ourselves For CHRISTMAS…!
India capitalizes immensely upon the resource of young generation at its disposal and that is where lies the energy, the fervor, the dedication and the enthusiasm to bring about a change in the way we think, the way we work and in our openness to adopt new systems to eventually help emerge a ‘New, Promising India’.
The Vatel Hotel and Tourism Business School, in its endeavor to examine the reaction of a cross-section of professionals engaged in the hospitality sector, has always invited experts belonging to different age groups and has wanted to obtain their first-hand-feel.
Pradeep Sharma, a young Director Food and Beverage at the Crowne Plaza TODAY, Gurgaon, took his time out to address students, faculty members and guests of the Vatel Hotel and Tourism Business School, to apprise them about what he feels about the current crisis and the way they have been able to handle it in their company.
Subscribing to the fact that all the hotels have restaurants but all the restaurants do not have hotels, Pradeep asserted on the point that Food and Beverages, identified as F&B in hotel parlance is the largest revenue-generating sub-segment in the hospitality trade, besides being the topmost employment generator for skilled, semi-skilled and even unskilled resources both in urban and rural areas. This is the only segment which has surpassed all other trades, showing exponential growth, especially over the past two and a half decades. The fact that it has also contributed enormously towards tax and revenue generation for the economy is something which cannot be ignored.
“We urge the Indian Government to have a re-look at the LTA’s and at the travel allowances given to people across the various departments so that the domestic travel could get a boost, and, in the bargain, a big population of small entrepreneurs could get employment.”
“With 90% of hotels in China having fully re-opened, a clear indication of the possibility of hospitality operations bouncing back to work is indeed very evident. Taking a cue from this, a stop-gap plan for the opening of bars and a few restaurants can be thought of in India as well” asked whether how these things would be brought to the notice of the general public, he said “It is the digitalized dissemination of information that has kept us going and that is the most user-friendly and environment-friendly media, readily available to us and the best thing is that it is free of cost. We must now get down to discuss about the re-opening plan. High time that we engaged, besides our staff, our vendors and suppliers to help mutually re-align the supply-chain system.” The system of calling suppliers for deliveries at different timings of the day has been a good step towards encouraging social distancing, “There has been a lot of deliberation about contact-less check-ins, contact-less delivery of the various services in hotels and even a contact-less bill settlements. All that we now need to do is to instill an amount of confidence, trust and faith in the minds of our guests. It is just a matter of time and the initial hesitation that that presents as an impediment in our way is the only hinderance and a deterring factor. With so many checks having been done before a guest steps into your hotel is a proof that he/she is clearof the virus and is not carrying any symptoms”
Asked about the current survival system, Pradeep said, “Till such time that a clear-cut opening is realized, most of the hotel chains, like we also have done, have been successful in realizing a bit of revenue by home-deliveries and through cloud-kitchens. This stop-gap plan has though not given us the desired revenues but we have had our kitchen flames burning.” Asked about the most importance of staff training, he said that the most important thing to do would be to make the staff aware of the SOPs with regard to the upkeep of hygiene and sanitization. A new gimmick by way of introducing ‘immunity drinks’ has been introduced by the hotels, who are tirelessly engaging themselves into innovation.
Every hotel professional has had a very optimistic view about the tourism sector being the first amongst all to get back into business. The lock-downs are now turning themselves into ‘open-ups’ – the economy is gradually reviving. What are we waiting for?....Christmas…?