Gone are the days when the world was ruled by the developed nations. Today every one has their eyes on the developing nations that are becoming the economies that rule the world. Most specifically the four most prominently emerging economies are that of BRICs nations (Brazil, Russia, India, China). To enter , survive and flourish in these markets one needs to be sharp and extremely calculative. Many business have stepped up to the next level in this environment while many others have not been able to sustain the competition. This conference takes up this very theme to understand the strategies in the emerging markets such as India and how these competitive strategies intend to change the world tomorrow.